Simple videos

Oct 15, 2012

Hey, how you doing? I really want to write this blog with all the sincerity possible, and honestly I don’t know how to start this post so Imma jump to the point!

Lately I've watched so many great music videos, amazing, impressive and dazzling, I mean, there are always good videos out there, great videos, and there are also bad, really bad ones, but lately (maybe because I have been procrastinating a lot) I've come across many amazing videos, new ones and some, kind of old, some are revisited from the past because they never die for me, and I realized they all have this thing in common: they are so simple, no long story, no overdoing stuff, they’re just about one thing and one thing only.

I myself am kind of an organization freak, I need things to be organized (not necessarily lineal, but organized), and clean, and precise, and I guess I am like that when it comes to music videos too. Don’t get me wrong, this doesn't mean I don’t love complicated, elaborated, stuff that make you pick your brain, because I do. I just LOVE simple videos, and when I say simple, I mean that these videos have such a clean concept, they’re very precise about the idea behind it. Yes, the way to get there, the production part, it can be messy and complicated, but in the end, these kinds of videos are the ones that come more striking to us. Don't you think?

I’m talking about those kinds of video that make you say "Damn, it’s such a simple idea, so why, why in hell didn't I think of this first? I would be rich and famous by now", but you know that the idea was just too brilliant, just too brilliantly simple that it could have never crossed your mind; it's like when you turn your house upside down looking for your missing keys, just to find out an hour later, that they were in the most obvious place.

In no especial order:

1. A Thing for Me  by Metronomy

Directed by Megaforce, it's such a fun video overall, and with a simple funny concept, that I won't explain right now because is better if you just watch it; I’m just going to say that it is a very crazy and kind of painful way to sing karaoke. I love this video so much because the idea is so unique, I had never seen this before, and I kicked myself in the ass for not thinking of it first.

2. On a Train by Yuksek

I heard this song on the radio and loved it right away, and I didn’t know the name of the song or the singer, but yesterday I could finally get the song and my sister who said  "Uhm this might have a good video", looked for it immediately, and i thank her for that. Anyway, at first you think is just a regular boring boy meets girl video but it’s not. This one, directed by Cédric Blaisbois, is so simple yet so dreamy and beautiful and unexpected. I think I watched like 7-8 times just yesterday. And Yuksek is fucking hot! And it is so simple, even I could have thought of it, but I didn’t ._.

Dafuq bro? Wake up!

3. My Machines by Battles

This one drives me crazy, I love it, I love it, I love it. It's so simple that it is about this one and only action throughout the whole video, but it is impossible to get bored, it's so mesmerizing and captivating, you just can't stop watching. The colors of this video are this eerie gray which I always love on most videos, and the way that Gary Numan sings with all his Gary Numan-ness while the guy is just casually falling down the escalators is beyond awesome.
Is a one shot video directed by this relatively new and very talented duo DANIELS (they are the two guys at  your right if you scroll up, the asian and the blonde guy with their sexy pose) and you might have seen some of their very fresh work lately like the music video for Houdini and Don't Stop by Foster the People, and Simple Song by The Shins, and the very pregnant video for Chromeo , and so on, these guys are great and they're just gonna keep getting greater. They are also funny, very funny.

4. Money Grabber by Fitz and The Tantrums

I remember listening this song on the radio a lot, I remember liking it, and then I remember myself growing tired of it and starting to hate it because they played it so much on the radio. And then I remember watching the video (cause it came up on an episode of Criminal Minds and I was like, Gurl I know that song). I remember being hypnotized by all its cool colors and very fast cross-fades/dissolves and cool dancing, (that singer dude looks mad cool). I was in love with the song again, and now I sing it all the time. This is the power of a great music video, because in the end music videos are supposed to sell the song. Yeah, it’s all quick cross-fade transitions and blue and red lights, but these two "nothing especial" things resulted in something very powerful for the song, it just Fitz the song so much (gosh what a terrible pun). It was directed by Michael Mohan.

5. Can't Stop Feeling by Franz Ferdinand

This one is from 2009, and it shows you how you can do a very fun, refreshing, easygoing unique video on a tight budget, I mean the top comments for this video on YouTube go like "this video only cost 5 bucks" "omg holes in Alex sweater vest" etc. This very stripped-down amateur looking video is all about the clever use of transitions, and the guys just having fun. I love it for the simplicity of it and you do enjoy a lot watching it. The director was Russell Weekes, and it was definitely a big "why didn't I think of this first" kind of MV.

Ding ding ding bonus videos (these are also examples of simple conceptual videos, that I love):

8. Here it Goes Again by Ok Go (directed by Sie and the band)

9. Gold Guns and Girls by Metric (directed by Eady Bros)

10. 1901 by Phoenix (directed by Bogstandard (Dylan Byrne & Ben Strebel)

11. Treat Me Like Your Mother by The Dead Weather (directed by Jonathan Glazer, director of the famous Virtual Insanity by Jamiroquai)

12. Islands by The xx (directed by Saam Farahmand)

And the award for THE greatest, awesomest most simple video of all times is:

13. Subterranean Homesick Blues by Bob Dylan

This one definitely wins the award, like really, you literally just need a camera, a marker and paper and a person, yet somehow this video is so powerful.

 I fell in love with this video as soon as I saw it, I was so impressed at how simple it was, but how meaningful it could be at the same time. One of the first videos that scarred me for life, definitely. In fact, I blame this video for giving me the crazy idea and illusion that you can achieve so much, without having a big fancy production, just a bright imaginative, creative mind, and a great attitude. Thanks Bob!

The point of this whole thing is that simple videos are great!, aaand.. you don’t need a big Hollywood production to get your ideas across, you don’t need loads and loads of money and expensive equipment to make the most creative and groundbreaking masterpieces of all cheesy as it sounds you just need creativity, imagination and determination and that’s it, my friend.

Which video did you like the most? or what's you favorite video of all time?, do you think I missed a very important video here? how many times did I say the word "simple" on this post? 

Is the time to speak your mind in the comments!

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Get your shit together

Oct 1, 2012

How can you have so much going on in your life and feel like you have nothing going on at the same time? I’m 21 and I already feel like I have not much time left to do the things I have to do to achieve what I want, sounds ridiculous I know, 21 is still a very young age, but when you see people inside the wonderful world of the internet, who have made it before their 20's, it kind of makes you want to rush things, and it makes you listen to a tick tack tick tack inside your head on a daily basis. Especially people that have my dream job, those motherfluffers started out the earliest.

 Illustration by my sister Carol (hope she doesn't charge me)

I want to do so much but for now let’s talk about film making, I love film making but it doesn't help when you stalk the biographies of the ones you look up to on Wikipedia or wherever and see stuff like "at the age of 8 his uncle gave him a super 8 camera and he started making short films in his backyard", or (and this one really killed me) "his parents began dropping him at Universal Studios back lot every day after school when he was just 12 years old". You see? and that's every single filmmaker's story; what am I supposed to do with that, this insecure teenager who just realized what she wanted to do with her life now (in a way I knew it all my life but I dint KNOW IT, I just didn't realized it until now when reality really hit me).

Anyway here I am, and on top of it, I am from/live in a country where I find myself not fitting in and where opportunities rarely come for people without loads of money and contacts from the 'biz. I could keep on complaining about so many other things, like the fact that the industry I want to get myself into, is so behind in here, I mean, this is no Hollywood of course,  but I guess being here will make everything more challenging, therefore more exciting. It’s gonna be a crazy journey isn't it?

Funny thing is that I always wanted to have a dream, something to go after, like in the movies and holy shit here it is. Right now I’m so excited about doing everything I can to achieve my dreams,  that I don’t even feel excited about college anymore, don’t get me wrong I really like my career -which is advertising- and I love every learning opportunity I can get but lately college is becoming such a time-sucking activity.

Anyway…Last week I was shooting a music video for one of my favorite The Drums song "Money". Every time I heard the song, whether I was on a bus on my way to school or washing the dishes, I had this silly kinda cool idea for a video, but I thought that going through with it was going to be too hard for someone with not many resources, however, 2 months later I said, what the hell! I’m going for it and just yesterday I uploaded the result:

If the player is being an ass please go over to YouTube to watch it, please, but only if you want to, but please it would mean a lot!

This is the fictional band featured in the video, I needed one for the concept to come through, and since I don’t have friends (this is the part where you cry for me and offer me your friendship) my sister (the business-y part of Guzferable) got me her friends who were great (Thanks guys!)

The Mustacho Band

It was really fun. We shot it at the Zona Colonial, which is always crowded  and obviously all eyes were on us, but that only added more excitement. We had time on us, the heat of the sun on us, people to bother and a lot to do. I know it could have gone waaaaay better but Im happy with the results.

And October is about to start and I’m happy about it because that means that temperatures in my country will start to show some mercy. Here are the songs Ive had on repeat lately, they are about to catch some fire. “Asleep” by The Smiths was brought to me by The Perks of Being a Wallflower; I can’t wait to watch the movie.

Give them a listen if you want, they might make you as happy and joyful as the make me (even though most of them are sad-ish)

1. Ouija Board, Ouija Board
2. Beetles
3. 60 thompson
4. Asleep
5. The Autumn Carnival
6. Bandages
7. The Rifle's Spiral

Oh and I would also like to know (gosh Im so nosy) if you ever find yourself in this 'i finally have a dream to pursue but something is holding me back' kind of situation? Feel free to bitch about anything in the comments.